The First Generation: Grandma Marieta

Early twentieth century. The great-grandmother Maria Torres, born in Vilafranca, was an enterprising woman and the founder of the Can Jamà family business on the beach in Sitges. Her husband, Salvador Domingo, was a fisherman and a native of Sitges.

The business on the beach was a hard life. We rented cane awnings that stayed installed all season, with sun, rain and wind, and large wicker armchairs, which we put on and took off every day where the customer told us, throughout the summer season. We took them where customers chose, which used to be right in front of their chalet. We distributed seats from Terramar to the Fragata.

The clients of that time were families, that what they looked for was to make social life in a small fishing town, calm that was our Villa and not to come to tan.

The Second Generation: Grandmother Elvira

Elvira Carbonell and her husband Rafel Domingo were the second generation. Rafel was Marieta and Salvador's son.

It was at the time of Grandma Elvira that tourism in Sitges began to grow. Every season there were more tourists who came to enjoy our town and our climate. The beaches of Sitges were divided into different parts and managed by different families. Our family had a part in front of the Hotel Subur and another in front of the "Chiringuito"

Elvira was the one who ran the beach business. He was a person with a lot of character, without fear of anything and the head of the family of Can Jamà. The whole family lives in the family house in the center of the village. In winter everyone is engaged in fishing, directly or indirectly and in summer, especially women are engaged in business on the beach, while men continue to fish. But they all collaborate: patching the fishing nets, tending the customers on the beach or putting the clothes in the awnings and putting the sunbeds in their place early in the morning and taking them off every evening at sunset.

The awnings were made of cloth, which was held by 5 wooden poles. These were well nailed to the sand and were not removed until the end of the season. The clothes were put on every morning and taken off every evening. The chairs are wicker armchairs and there are also wooden chairs where the client can already stretch a little more, to be more comfortable. We kept all the material in the "huts" on the wall. We no longer had to carry him by weight home.

The Third Generation: The Grandmother Maria

Grandpa Rafel and Iaia Maria were fishermen, working in the textile and shoemaking industry of the town and in the summer in the beach business. Maria is Elvira and Rafel's daughter, the third of 4 siblings, works with her husband and younger brother on the beach in Sitges every summer for the rest of her life. Maria's mother retires in the 1970s, and she and her husband Rafel and their daughters take care of her.

Grandpa Rafel was a hardworking person, rather dry and quite reserved. Maria, on the other hand, was very close and affectionate. Loved and respected by family, friends and neighbors: she was one of those people you can always count on, no matter what problem you may have. And even though he didn't know any language, he made himself understood by everyone, no matter what language they spoke.

At that time the prestige of Sitges was already worldwide.

The awnings were still made of cloth, but the poles were already metal. And the whole structure stays fixed all summer long. The materials are more resistant in order to withstand the inclement weather.

The sun loungers are made of wood first and later metal and are completely flat. And now people are sunbathing completely. The sun loungers are collected and stacked every evening and relocated every morning. It’s the hardest part of the day and it involves the whole family, from the biggest to the smallest, as much as possible!

Tourists, especially northern Europeans, come to our town looking for sun and beach, so they spend hours and hours roasting in the sun. It is the time of carrot tanner and oil to speed up tanning.

The Fourth Generation: Elvira

It can be said that Elvira has grown up on the beach. All year round she is brunette, as if she monopolizes all the rays of the sun, even in winter. Elvira took over the family business in 1992, when her parents retired. He is an affectionate and attentive person with his clients. Very hardworking and innovative in the business (which she knows very well): massages, luggage storage, changer, ... diversification of complementary services in order to make your business more attractive. His piece of La Ribera is more than "Sun and Beach".

The sunbeds are already made of resin, much stronger and lighter. The awnings are still made of clothing and the metal structure. Due to climate change, tourists change their habits when sunbathing: Few people are in the sun all day so the demand for shade increases, both in awnings and umbrellas. We are more aware of the risks of sun exposure, so sunscreens predominate.

The Fifth Generation: Sílvia

Elvira's daughter, Silvia is the second of 4 sisters. After years of study, career and specialization in the social and clinical field, as a result of the crisis in our country, around 2016 he decided to make a radical change and work with his mother in the family business on the beach of Sitges. It is a hard profession, with a lot of uncertainty but that allows you a freedom that other professions do not allow you: travel, meet very diverse people and cultures. Kind, with a lot of character and a big smile, she is a handyman, who does the maintenance of the material herself, she is very clear about how this business and the beaches of Sitges should be today.

There are only small changes in the format of sunbeds, awnings and parasols, which make them stronger and lighter. Tourists come from all over the world to spend a few days in our town. The sun is getting stronger, so now what triumphs are high protection creams, hats and a lot of hydration.